Sharon's Muse.... Let's chat over coffee while I ponder some things
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Sharon's Muse.... Let's chat over coffee while I ponder some things |
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Name::Sharon Cullars
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Monday, September 12, 2005 Bella Online 2005 Romance Reader Survey Elizabeth Durrach, Romance Novels Editor at Bella Online, recently conducted a survey of her readers to get an idea of their romance reading preferences. Here are just some of the highlights: The romance subgenre most often read: - short contemporary: 5% - long contemporary: 31% - historical: 25% - (time period/locale?): Regency - 33%; Medieval - 11%; English - 33%; Scottish - 23% - paranormal: 15% - (what sort?): vampire - 40%; werewolf - 20%; other - 40% - inspirational: 3% - erotic romance: 15% - other: 6% How readers shopped for their novels: - by author name: 52% - by reviews: 8% - back cover/inside cover blurbs: 16% - cover art: 0 - recommendation of friends: 16% - other: 8% Where readers shopped for their books: - bookstore, chain or indie: 31% - used bookstore: 21% - online sites: 21% - book clubs: 9% - other: 18%; this was divided among library usage (75%), online auctions (12%) and other kinds of stores, ie, grocery, drugstore, etcetera (13%) What other types of fiction did respondents read: - sci-fi/fantasy: 10% - mystery/thriller/suspense: 38% - literature/classics: 12% - chick lit: 6% - horror: 6% - historical fiction: 9% - general fiction: 6% - other: 13% What percentage did romance reading make up: - 50-60%: 17% (I'll note here that no respondent listed less than 50% of their reading as romance.) - 61-80%: 39% - 81-100%: 44% Had respondents read solely erotic romances: - yes: 58% - no: 42% So, at least with these readers, Regency yet rules, and the author's name is the biggest selling point, even over word of mouth, which is usually the buzz generator. Once an author has built a following, they are basically loyal. Brick and mortar stores are still preferred, even given the convenience of online stores like Amazon. Note that used bookstores tied with online bookstores, so discounted prices are a limited factor. Interestingly, chick lit wasn't the second preferred read, despite the industry's attempt to tie them together; that mantle went to mysteries and thrillers. Trust me, these are interesting facts for the romance writer. There's no indication how many readers responded. To read more of the survey, go to 2005 Reader Survey Results.
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