Sharon's Muse.... Let's chat over coffee while I ponder some things
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Sharon's Muse.... Let's chat over coffee while I ponder some things |
About Me
Name::Sharon Cullars
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RAINE'S BLUES 
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Read my profile on Air Station Savannah's pivotal Katrina rescues
Read my article on the Fair Trade system
Credits |
Saturday, September 17, 2005 No wonder women's magazines are fluffy I found this open letter to would-be women's magazine editors penned by freelance journalist Elizabeth Spiers who feels that the women's magazine market is underserved by the assumption that women basically want to read about beauty tips, diet regimens and relationship woes. Very telling in Spiers' letter is an incident she relates about a conversation she had with an editor in chief of a women's magazine: I sat next to the editor in chief of one women's mag at a dinner last year and got pulled into a conversation in which another women's mag colleague lamented that women's [magazines] weren't taken seriously enough by the rest of the media industry. I mentioned that I tend to read men's mags more often than women's mags, which they seemed to find offensive, as if I had betrayed my gender. "I'm interested in politics and business," I said, "and I want to read pieces that have a sense of humor." "Well!" snapped the editor in chief, "I don't see why women have to act like men to be considered worth reading!" As far as she was concerned, politics and finance were exclusively male realms of interest and I suppose men had a monopoly on funny as well. I also suggested that men's mags were more willing and likely to do features that were controversial, which prompted the editor to point out that she got over 20 pieces of hate mail for a feature her magazine ran about women whose kids were eligible for a military draft, should such a thing return. Not wanting to start a fight, I declined to suggest that twenty pieces of hate mail for seven-figure circulation base struck me as an incredibly low ratio for a controversial piece. (I probably get more hate mail daily for typos alone.) I would like to believe this is parody, but Spiers did an informal sampling of the issues in print at that time and here is what she came up with: Elle: September (Jennifer Lopez on the cover) Marie Claire: September (Reese Witherspoon) Vogue: August (Madonna) Harper's Bazaar: August (Cate Blanchett) Glamour: Supersize Anniversary Issue! (September 2005) Cosmopolitan: The Hot Issue (August), Kate Hudson I did my own research by going to the MSN Women's section. Here's what I found today: This Week's Favorite Recipes Just For You Fluff? You tell me. Anyway, I'm dying to try that wine, chocolate and cheese diet!
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