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Wednesday, September 21, 2011

Disturbing Trend

In this "post-racial" society, it's amazing how old stereotypes are getting a second life, especially that of the "sassy, black woman." Below are just a few commercials that make me cringe. I wonder who was sitting in the boardroom when these idiotic ads got the OK.

Makes me want to snake my neck, click my teeth and exclaim, "Oh no they 'idn't!"

Thank goodness I do not use Bounce or Tide. Too overpriced for my wallet...and they specially won't be getting my money after this foolishness. And by the way, I know what "ecru" is (idiots).

Although this next one came out sometime early last year, it still makes me scratch my 'fro to think that it made it to production. Even if I needed auto insurance Safe Auto would be low on my list because of this mess.

Then there's the mammyisms of Annie the Popeye Lady (strangely, all of the vids for the various Popeyes commercials have been taken down). Although I have to confess I have eaten Popeyes recently despite these egregious ads. I will do better; KFC from now on.

And let's just do a mock-up on "black culture" why don't we and have Santa groovin' with some jive-talkin' elves.

Pepsico has been doing some racially questionable commercials in the past few years. Let's not forget the infamous Superbowl commercial entitled "Love Hurts" (see below). Because y'all know how vicious and angry we black women are.

Unfortunately, Pepsico has such a monopoly over various brands, it's hard to consciously and conscientiously divest it totally.

I guess my main question is why are previously race-neutral companies so comfortable presenting these offensive stereotypes? I'm guessing because of the rising racial rancor (alliteration deliberate) of the last few years which has led to a certain level of comfortability in presenting insensitive racial portrayals. These companies may believe that the mainstream masses are more sympathetic to the racial posturings of the Tea Party than not. But who knows?

One underlying premise to most of these ads is the misrepresentation of black women. Stirring the stereotypical pot are movies like Precious, The Help and any Tyler Perry fiasco that certainly do not help the perception of black women. It's time black women take back their identities and protest these offensive representations mainly through economic boycotting. En masse, black women can hurt a company's bottom line if we so choose. For the personal record, I haven't bought any Aunt Jemima or Uncle Ben products in years.

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Sharon Cullars Coffee Talk at 9/21/2011 08:27:00 AM Permanent Link     | | Home


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