Sharon's Muse.... Let's chat over coffee while I ponder some things
|
Sharon's Muse.... Let's chat over coffee while I ponder some things |
About Me
Name::Sharon Cullars
From::
My Meez 
Recent Entries
Archives
Personal
Interesting Sites
RAINE'S BLUES 
Now available at Loose-Id Watch trailer for Raine's Blues
GOLD MOUNTAIN 
Available at Loose-Id
AGAIN
Need Flashplayer to view. Give time to load.
TOOL & BAD BOYS Short, Short Ebooks My Artwork
My Merchandise Freelance Projects
blog posts, articles, web content, resumes, copywriting, proofreading
Read my business guides at Work.com
Read my profile on Air Station Savannah's pivotal Katrina rescues
Read my article on the Fair Trade system
Credits |
Wednesday, September 21, 2011 Disturbing Trend In this "post-racial" society, it's amazing how old stereotypes are getting a second life, especially that of the "sassy, black woman." Below are just a few commercials that make me cringe. I wonder who was sitting in the boardroom when these idiotic ads got the OK. Makes me want to snake my neck, click my teeth and exclaim, "Oh no they 'idn't!" Thank goodness I do not use Bounce or Tide. Too overpriced for my wallet...and they specially won't be getting my money after this foolishness. And by the way, I know what "ecru" is (idiots). Although this next one came out sometime early last year, it still makes me scratch my 'fro to think that it made it to production. Even if I needed auto insurance Safe Auto would be low on my list because of this mess. Then there's the mammyisms of Annie the Popeye Lady (strangely, all of the vids for the various Popeyes commercials have been taken down). Although I have to confess I have eaten Popeyes recently despite these egregious ads. I will do better; KFC from now on. And let's just do a mock-up on "black culture" why don't we and have Santa groovin' with some jive-talkin' elves. Pepsico has been doing some racially questionable commercials in the past few years. Let's not forget the infamous Superbowl commercial entitled "Love Hurts" (see below). Because y'all know how vicious and angry we black women are. Unfortunately, Pepsico has such a monopoly over various brands, it's hard to consciously and conscientiously divest it totally. I guess my main question is why are previously race-neutral companies so comfortable presenting these offensive stereotypes? I'm guessing because of the rising racial rancor (alliteration deliberate) of the last few years which has led to a certain level of comfortability in presenting insensitive racial portrayals. These companies may believe that the mainstream masses are more sympathetic to the racial posturings of the Tea Party than not. But who knows? One underlying premise to most of these ads is the misrepresentation of black women. Stirring the stereotypical pot are movies like Precious, The Help and any Tyler Perry fiasco that certainly do not help the perception of black women. It's time black women take back their identities and protest these offensive representations mainly through economic boycotting. En masse, black women can hurt a company's bottom line if we so choose. For the personal record, I haven't bought any Aunt Jemima or Uncle Ben products in years. Labels: Ads and Commercials, Race
|
| Layout Design by Hajira | Thanks to:Getty Images • Blogspot • Blogskins • |
