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Monday, December 05, 2005

Blog spam

The proliferation of comment spammers has garnered a mention in BusinessWeek. Elizabeth Woyke illustrates just how intrusive and insensitive these spammers are:

"Tom, a London-based blogger who asked that his full name not be used, was hit by one such scheme after writing about renewing contact with his estranged biological father on his popular blog, A "Barry Scott" left an empathetic comment that ended: "Drop me a line if I can be of any more help." Tom recognized the name as that of the smarmy, fictional spokesman for Cillit Bang, a European household cleaner with the tagline, "Bang and the dirt is gone!" (The comment also hyperlinked to "Barry's blog," with a photo of the grinning salesman.)

Incredulous that anyone would use his heartfelt post to market a product ("a grotesque act"), Tom tried tracking the commenter's Internet address and calling ad agencies. Soon after, he received a letter from Cohn & Wolfe, part of Young & Rubicam (YNR), which called the comment "an error of judgement [sp]." Tom says he accepts the apology. He doesn't plan on buying any Cillit Bang, though."

Sharon Cullars Coffee Talk at 12/05/2005 07:34:00 AM Permanent Link     | | Home


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